Tuesday 8 February 2011

Flash Bulb Memory

Here is some Information on FlashBulb memory that our group have been researching:


Flashbulb Memory

Flashbulb memories are distinctly vivid, precise, concrete, long-lasting memories of a personal circumstance surrounding a person’s discovery of shocking events.  People remember with almost perceptual clarity details of the context in which they first heard about the news, such as what they were doing, with whom they were with and where they were.

These flashbulb memories are not as accurate or permanent as photographic memories but the flashbulb memories’ forgetting curve is far less affected by time than is the case for other types of memories studied in basic memory research.

The flashbulb memories are stored on one occasion and retained for a lifetime.  These memories are associated with important historical or autobiographical events.  Such events could include, for example, the assassinations of John F. Kennedy and Martin Luther King Jr. or the attack on Pearl Harbor.

What makes the flashbulb memory special is the emotional arousal at the moment that the event was registered to the memory.  It is the emotions elicited by a flashbulb memory event that increase the ability to recall the details of the event.

One reason that the flashbulb memories are remembered is because these memories tend to be retold over and over again.  Sometimes, though, these memories are not necessarily accurate.  Accuracy reduces during the first 3 months and levels at about 12 months.


The events of September 11 renewed interest in the phenomenon of flashbulb memories.  In a classic paper, Brown and Kulik defined the flashbulb memory as an vividly detailed memory of the circumstances under which one first learned of a surprising, consequential, emotionally involving event.
Flashbulb memories were so named because it seems as if the mind has "taken a picture" of the circumstances in which the news was learned. Accordingly, most analyses have focused on the accuracy of flashbulb memories.
Accurate or not, flashbulb memories are still memories, and are interesting nonetheless. Flashbulb memories.

The Hotdoggers (Ria, Brittany, Tyrone, Sophie, Steven and Becky)

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